Over the past several months I have read articles which describe Balmain as “the chicest store in Paris”! Ok, that is saying a lot. So I became very curious, and decided to do some research. Here is what I have surmised:
One, it is very PARISIAN. The curving stone staircase with metal balustrade, the stone inlay floor, the boiserie (wood panel) walls, the parquet floors, and those windows: these all elements of a traditional apartment in Paris. As such, Balmain expresses the traditional architectural style of Paris. J’adore Paris!
Two, Balmain feels modern and RESIDENTIAL. Furniture is artfully arranged to invite conversation, while the more intimate scale of the rooms let’s ones vision gradually progress through the space, contemplating a few pieces of clothing at a time. The space is an act of discovery. Nothing indicates luxury more than a space lightly populated with merchandise. It says that experiencing beauty is the most important things in life.
Three, BLACK AND WHITE are very chic. When in doubt, mix a natural wood floor with elements of black and white, throw in a little grey and gold, and the result is magic to the eyes. High contrast works!
Four, the TWIST. Mirrored blocks have been inserted into various rooms. While the floating mirror-walls act to divide the space and provide scale to the rooms, they also act to reflect back images of beauty. It’s as if the room were holding up a hand mirror to itself, asking “who’s the fairest”. And while we love to indulge in vain reflections, we also as love disorientation, perhaps a symptom of our over-stimulated, gadget influenced lives. The mirrors animate the space by confusing our senses, asking is that real or just a reflection. In a way, the mirrors make us look and see MORE.
David Bjørngaard, June 2014